Summer Stassen is a Creative + Strategy Director , specialising in global brand relaunches and visual direction within the luxury fashion landscape, fueled by a deep appreciation of beauty in all its forms: design, nature, fashion, and culture.

With a love for natural, classic and  timeless beauty, Summer is equally fascinated by the evolving tech landscape reshaping fashion. She explores how digital tools, predictive analytics, and AI-driven insights can enhance creativity without replacing what is irreplaceable. She is most inspired when a project challenges her both aesthetically and analytically, pushing the boundaries of visual storytelling while ensuring strategic impact.

Summer’s experience stretches from commercial to editorial direction and production and has contributed to numerous renowned fashion editions worldwide, specializing in on-location work that explores natural beauty and traditional, mid-century, and modernist architecture, as well as diverse landscapes and textures. Her expertise spans casting, set design, location scouting, visual direction, and full-scale production, with contributions to renowned independent fashion magazines in the UK, EU, US and ASIA.

From leading global brand strategy and art direction overseeing productions worldwide, Summer contributes to immersive brand universes where beauty leads and data refines, artistry with strategy to set new standards in luxury storytelling.